The project was delivered across three key phases: Discovery, Design + Content, and Delivery. Each stage was carefully shaped through close collaboration with Yoorrook and guided by First Peoples’ voices, ensuring that cultural sensitivity and long-term impact remain at the heart of the work.
Discovery
From the outset, we approached Discovery with sensitivity and clarity of purpose. Working closely with the Commission and its staff, we facilitated a collaborative and iterative process shaped by deep listening, respectful dialogue, and audience-informed design thinking.
We ran a series of workshops with the Yoorrook team to align on goals, co-create design principles, and explore what a culturally respectful and empowering experience should look like. These sessions provided the foundation for everything that followed.
We then conducted empathy mapping activities with internal and external stakeholders to better understand the distinct needs, goals, challenges and cultural considerations for each audience group. This helped us humanise the different user journeys and identify how the website could serve them meaningfully.
In-depth one-on-one interviews followed, with First Peoples, policymakers, educators, and allies from across Victoria. These conversations gave us space to listen deeply and understand how truth-telling, education, advocacy, and policy reform intersect—and how a digital platform could support those goals.
Despite the differences between these audiences, all shared a common expectation: that the website must be welcoming, empowering, respectful, easy to use, and above all, led by Mob.
Rather than retrofitting a generic design approach, we shaped the strategy to match the Commission’s distinct values and responsibilities.
Content was another critical focus for Discovery. We audited Yoorrook’s existing digital content and thousands of collected materials (submissions, hearings, evidence, reports) and compared this with emerging content needs uncovered during research to find gaps and opportunities, helping us plan a more engaging and effective website.